In one of our articles, I explained how to become a digital marketer in Nigeria. In that article, I gave a step-by-step guide on how you can become a professional digital marketer. How you can scale up your earnings as a digital marketer in Nigeria and how much Nigerian digital marketers earn. But after posting the article many of our readers asked outside the blog how digital marketers in Nigeria can really make much money.
Some even said it is impossible, especially with the fact that the Nigerian environment does not even encourage technology. How can young Nigerian digital marketers be able to become millionaires? So in today’s article, I am going to share with you many different ways digital marketers in Nigeria make their money online.
If you are intending to become a digital marketer you can explore any of these ways to increase your profits rapidly and grow your digital marketing agency fast. It is important to note that you cannot do all these online businesses at once. If you try doing everything at once you will be exhausted. You just need to pick one or two out of these online businesses to boost your income.
How Digital Marketers Make Money in Nigeria
Here are the top best ways for digital marketers in Nigeria to make money from digital marketing.
1. Start a Digital Marketing Agency
This is the major way many digital marketers make in Nigeria make their money. It is their primary source of income. In fact, if anybody tells you he or she is a digital marketer and they are not making money from digital marketing is lying. To start a digital marketing agency you have to learn everything about digital marketing first.
After learning you will need enough capital to start an agency where you will teach people digital marketing and also help customers advertise their business online. As a digital marketer that owns a digital marketing agency in Nigeria, you can make millions by informing people on how to become a digital marketer and promoting goods and services.
You can start your digital marketing agency online so that you will not be restricted by location or power (electricity outages). Or you can start in any particular state in Nigeria in a populated area. Read our guide on how to start digital marketing in Nigeria.
2. Social Media Management
This is another major way many digital marketers make more money in Nigeria. They manage social media accounts for so many celebrities, NGOs, organizations, and even businesses. In fact, I have a digital marketer friend that manages one of the most popular music artists in Nigeria. Many Nigerians think it is this artist that is managing his social media but he is not.
They do not know that all he does is send videos and pictures through WhatsApp and his digital marketer posts them online. As a new or upcoming digital marketer in Nigeria? You can make money managing the social media handles of churches, schools, supermarkets, and more. How much you earn from social media management depends on so many things.
It depends on your experience as a digital marketer, how much you bargained for, and how much these businesses can afford to pay you. Read our article on how to become a social media manager in Nigeria for more guidance.
3. SEO Expertise
Part of what you will learn as a digital marketer is SEO (Search Engine Optimization). In the course, you will learn how to use keywords to attract traffic just like we use hashtags to attract followers on social media. In SEO, we have long-tail keywords and we have short-tail keywords. However, long-tail keywords are the best when it comes to attracting huge traffic.
You will learn all this during the course of your digital marketing training. When you are done you can become an expert in SEO. As an SEO expert, you can help businesses and individuals to bring traffic to their websites or e-commerce stores and get paid for this. You can also be paid to teach people how to use search engine optimization. SEO is another method digital marketers make money online in Nigeria.
4. Content Writing
Every digital marketer is empowered with copywriting skills. They know how to write to convince buyers or consumers to buy products or services online. Content writing is similar to copyrighting. The only difference is you are writing on a topic or subject to inform people about something. Article writing or content writing is another way many Nigerian digital marketers make money online.
There are many local blogs and international blogs that employ professional writers to write for their blogs. As an experienced writer, you can earn $2 – $10 per article depending on your location. So many blogs might even pay you more because they know you can also help them to promote their blog as a digital marketer.
They will pay you for copywriting and for promoting their blogs when they are in need of these services. Read our article on how to make money as a content writer in Nigeria
5. Affiliate Marketing Partnerships
So many Nigerians do not know about affiliate marketing. Some that have heard about it do not even know how it works but this is a major source of income for some Nigerian digital marketers. If you do not know about affiliate marketing or you do not understand it. Affiliate Marketing is simply the promotion of goods and services online to earn a reward after purchase.
There are different affiliate programs online both in Nigeria and outside Nigeria. The most common ones in Nigeria are Jumia and Konga. Amazon is the most popular outside Nigeria. When you promote the links of these e-commerce websites and your readers or followers click these links to buy these goods you will earn a commission. When the commission reaches a threshold you will be able to withdraw the money.
How much digital marketers earn from affiliate marketing depends on the kind of goods they promote and how many people clicks these links to buy the goods. Read our article on how to become an affiliate marketer in Nigeria.
6. Information Marketing
As a digital marketer, you can also make money from the information marketing business in Nigeria. Information marketing is simply the act of making money by informing people. Every day we have young Nigerians that want to learn digital marketing. They want to know its intricacies so that they can make money from it.
You can make money from information marketing in Nigeria by giving tutorial guides on CDs, ebooks, and others, selling these materials, and making money from selling these materials. Many top digital marketers in Nigeria make money through information marketing. Read our post on how to start information marketing in Nigeria.
7. Professional Blogging
Many Nigerian digital marketers also make money from blogging. Since they have official websites where customers meet them and where they offer digital marketing courses many digital marketers still write articles to make money from their websites.
Here is how:
They write articles to attract traffic from Google and when the traffic increases to a good number they monetize their traffic using different advertising programs. The most popular advertising program many Nigerians use is Google Adsense. However, there are other ones. With Google Adsense, you can display automatically on your website and generate revenue through impressions and clicks.
Depending on the traffic and where your traffic comes you can earn from $0.25 – $3 per every 1000 RPMs. There are other ways you can make money from your blog or website. You can make money through sponsored posts, ad placements, backlinks, and more.
8. YouTube Partner Program (YPP)
Many digital marketers are now on YouTube. They share tutorial videos on digital marketing and other relevant things. These digital marketers make money from YouTube through YouTube partnerships. As a YouTube partner, you can monetize your YouTube channel with Google Adsense, premium membership, and more.
To get monetized as a YouTuber advertising partner you must meet these requirements.
1. You must agree to all YouTube monetization policies.
2. YouTube partner program must be available in your country.
3. You must have over 4000 valid public watching hours within the last 12 months.
4. You must have over 1000 subscribers.
5. You must have an active Adsense account.
Read our post on the top 5 ways Nigerian YouTubers make money for more details.
9. Digital Marketing Freelancing
Many digital marketers in Nigeria also make money by doing personal runs or jobs. Asides from working for their companies they take personal work that can get them quick money. As a digital marketing freelancer, you can work for different people as many times as possible and you do not need to share your earnings with anybody.
How much you earn as a digital marketing freelancer depends on your experience and your professionalism.
10. Dropshipping Business
Drop shipping business is another business digital marketers use to make money online. If you do not know drop shipping simply means the act of selling products to consumers or buyers without having them in stock. With drop shipping, you do not need a store or shop before you can sell any product or goods.
All you need is a supplier. When you advertise a product and the buyer shows interest and pays you can then order this product from the supplier to the buyers’ doorstep. As a digital marketer, since you are good at promoting or advertising goods and services, you can make millions from dropshipping by convincing people to buy the products you advertise.
From this article, you can see that being a digital marketer does not mean you are limited to one source of income. You can start different businesses online and have a steady income or passive asides from digital marketing. These are the top ways you can make money as a digital marketer in Nigeria. Do you have other ways? Please share them in the comment below.