Instagram has become a hub for celebrities and public figures to showcase their lifestyles, talents, and promote their brands. Nigeria, being one of the most populous countries in the world, has a significant amount of young and creative individuals who have taken advantage of social media to build their brand and establish their presence as influencers.
In this article, I will look at the top 10 richest Instagram influencers in Nigeria, their net worth, and their eminence on the social platform.
Who is the Richest Instagram Influencer in Nigeria?
David Adeleke, popularly known as Davido, is the richest Instagram influencer in Nigeria. With a follower base of over 27 million people on Instagram, the Nigerian artist has utilized social media to bolster his music and branding career. He has a net worth of $40 million, mainly from music sales, endorsements, and live performances.
Davido often shares pictures and videos of his luxurious lifestyle, expensive cars, exotic trips, brand partnerships, and high-profile friends on his Instagram page.
How Much do Instagram Influencers Make in Nigeria?
The income generated by influencers on Instagram varies depending on factors such as their follower base, content quality, level of engagement, and collaborations with brands. In Nigeria, influencers with over 100k followers can earn between 100,000 to 300,000 naira per post, with the most prominent ones (mega influencers) making millions of naira monthly.
Influencers also make money from sponsored posts, collaborations, partnerships, ads, and affiliate marketing.
Top 10 Richest Instagram Influencers in Nigeria
1. Davido ($40 Million)
David Adedeji Adeleke, popularly known as Davido, is not only one of the most successful musicians in Nigeria but also the richest Instagram influencer in the country, with an estimated net worth of $40 million. Davido has about 27.3 million followers on Instagram, and he is one of the most sought-after influencers in the music and entertainment industry.
Davido’s rise to fame began in 2011 with the release of his debut album “Omo Baba Olowo,” which featured hit singles such as “Dami Duro” and “Back When.” Since then, the singer has released four more albums and won numerous awards, including BET and MTV awards. Davido’s Instagram account is a blend of his personal and professional life.
He regularly posts pictures of himself and his family, his music videos, and snippets from his performances. He also uses his Instagram account to promote his music albums, clothing line, and other ventures. In terms of brand collaborations, Davido has worked with some of the biggest brands in the country, including Infinix, Pepsi, and Access Bank.
He has also signed multi-million naira endorsement deals with MTN Nigeria, Guinness Nigeria, and AXE deodorant. You can read our article about Davido’s Net Worth to find out more.
2. Wizkid ($30 Million)
Wizkid, whose real name is Ayodeji Ibrahim Balogun, is a Nigerian singer and songwriter who rose to fame and success on Instagram. He gained initial popularity in the early 2010s with his hit singles such as “Holla at Your Boy” and “Don’t Dull.” His rise to fame was further solidified with the release of his critically acclaimed album “Superstar” in 2011, which spawned several chart-topping tracks.
On Instagram, Wizkid has amassed a massive following, with millions of followers who eagerly engage with his content. He regularly shares updates about his music, performances, and personal life on the platform. Wizkid’s niche revolves around Afrobeat music, blending elements of Nigerian and international sounds to create his signature style.
He frequently shares snippets of his music, teasers for upcoming projects, and behind-the-scenes footage of his performances. Wizkid has collaborated with numerous international artists, including Drake, Beyoncé, and Chris Brown, which has helped him gain global recognition.
He has also worked with several major brands and secured notable endorsement deals. In 2012, he became an ambassador for Pepsi, and in 2013, he signed a multi-million Naira deal with telecommunications giant MTN Nigeria.
These collaborations have not only boosted his popularity but also contributed significantly to his financial success. According to various sources, Wizkid’s estimated net worth is around $30 million.
Apart from his music sales and performances, his income streams include brand endorsements, music royalties, and investments in real estate. Wizkid has 17 million followers on Instagram.
3. Don Jazzy ($22 Million)
Don Jazzy, whose real name is Michael Collins Ajereh, is a Nigerian record produce, singer, and entrepreneur. He gained prominence as the co-founder and CEO of the popular Nigerian record label, Mavin Records. Don Jazzy has played a pivotal role in shaping the Nigerian music industry, producing hit songs for various artists and nurturing talents.
Don Jazzy’s rise to fame on Instagram is largely attributed to his success in the music industry. While he is not primarily known as a performing artist, he has leveraged his platform to share snippets of his production process, behind-the-scenes moments, and interactions with artists signed to his record label.
Don Jazzy’s content on Instagram also includes comedic skits and engaging posts that resonate with his followers. Although not as prominent on Instagram as some other artists, Don Jazzy has collaborated with several brands and has had notable endorsement deals.
He was a brand ambassador for Samsung Nigeria and has also worked with Loya Milk, MTN Nigeria, and other companies. Additionally, his entrepreneurial ventures, such as launching his own clothing line called Mavin Clothings, have contributed to his success.
With an estimated net worth of $22 million, Don Jazzy is considered one of the wealthiest musicians in Nigeria. His income streams come from his music production, record label, brand endorsements, and other business ventures. Don Jazzy has 14.7 million followers on Instagram.
4. Burna Boy ($17 Million)
Burna Boy, whose real name is Damini Ebunoluwa Ogulu, is a Nigerian singer and songwriter who rose to fame through his unique blend of Afrobeat, reggae, and dancehall music. While his rise to fame was not solely attributed to Instagram, the platform played a significant role in promoting his music and increasing his popularity. On Instagram, Burna Boy has a strong presence with millions of followers.
He uses the platform to share updates about his music, performances, and personal life. His content on Instagram often includes behind-the-scenes footage, snippets of his songs, and promotional materials for his albums and tours. Burna Boy has collaborated with numerous brands and has been endorsed by major companies.
He has partnered with global brands like Nike and Pepsi, featuring in their campaigns. These collaborations not only brought him financial success but also helped expand his global reach. Currently, Burna Boy’s estimated net worth is around $17 million.
His income streams come from various sources, including music sales, concert tours, brand endorsements, and streaming platforms. He has achieved international recognition and has won several prestigious awards, including the Grammy Award for Best Global Music Album in 2021. Burna Boy has 14.3 million followers on Instagram.
5. Tiwa Savage ($12 Million)
Tiwa Savage is a Nigerian singer, songwriter, and actress who gained prominence as one of the leading female artists in the African music industry. Instagram played a significant role in Tiwa Savage’s rise to fame, helping her connect with fans and promote her music. On Instagram, Tiwa Savage has a substantial following and uses the platform to share her music videos, behind-the-scenes moments, fashion collaborations, and personal experiences.
Her content showcases her vibrant personality, performances, and her interactions with fans. Tiwa Savage has collaborated with numerous brands and has secured major endorsements. She has worked with companies like Pepsi, Forte Oil, and Procter & Gamble, among others. These collaborations have contributed to her financial success and expanded her brand. Tiwa Savage’s estimated net worth is around $12 million as of 2023.
Her income streams come from various sources, including music sales, concert tours, brand partnerships, and streaming platforms. She has achieved significant milestones in her career, including becoming the first African female artist to sign a major international record deal. Tiwa Savage has 17 million followers on Instagram.
6. Funke Akindele ($11 Million)
Funke Akindele, also known as Funke Akindele-Bello, is a Nigerian actress, producer, and entrepreneur who gained fame through her role as Jenifa in the popular Nigerian TV series “Jenifa’s Diary.” While her rise to fame began before Instagram’s popularity, the platform has been instrumental in expanding her reach and engaging with her audience.
On Instagram, Funke Akindele has a large following and shares a mix of personal and professional content. She posts updates about her projects, behind-the-scenes moments, and comedic skits. Her content often reflects her humorous side and resonates with her fans.
Funke Akindele has collaborated with various brands and has secured major endorsements. She has partnered with companies like Dettol, Keystone Bank, and IrokoTv, among others. These collaborations have not only added to her financial success but have also helped her establish herself as a prominent figure in the Nigerian entertainment industry.
According to various sources, Funke Akindele’s estimated net worth is around $11 million. Her income streams come from acting, producing, brand endorsements, and her own production company. She has received several awards for her acting and contributions to the Nigerian film industry. Funke Akindele has 15.8 million followers on Instagram.
7. Mercy Johnson ($9 Million)
Mercy Johnson is a popular Nigerian actress who gained fame through her exceptional talent and captivating performances in Nollywood movies. While Mercy Johnson has a significant presence on social media, particularly Instagram, her rise to fame and success is primarily attributed to her successful acting career. On Instagram, Mercy Johnson has established a massive following and engagement from her fans.
She uses the platform to share glimpses of her personal life, behind-the-scenes moments from her acting projects, and updates on her professional endeavors. Her content often showcases her family life, fashion choices, and philanthropic activities. In terms of collaborations with brands, Mercy Johnson has worked with several Nigerian and international companies.
She has endorsed products and services ranging from beauty and skincare brands to fashion and lifestyle brands. These partnerships have not only expanded her reach but have also contributed to her overall success and popularity. Mercy Johnson’s net worth is estimated to be around $9 million and she is considered one of the wealthiest actresses in Nollywood.
Apart from her acting income, Mercy Johnson also earns from endorsements, business ventures, and investments. Mercy Johnson has 13.6 million followers on Instagram.
8. AY ($6 million)
AY, whose real name is Ayodeji Richard Makun, is a renowned Nigerian comedian, actor, and
entrepreneur. He rose to fame through his exceptional talent in comedy, which he later expanded to other areas of the entertainment industry. While AY has a significant presence on Instagram, his initial rise to fame can be attributed to his stand-up comedy performances and appearances in movies.
On Instagram, AY shares humorous skits, funny videos, and updates on his various projects. He has a knack for creating relatable content that resonates with his audience. His niche primarily revolves around comedy, entertainment, and showcasing his personal life. AY has collaborated with numerous brands and secured major endorsements.
He has partnered with companies in the telecommunications, beverage, and consumer goods industries. These collaborations have not only solidified his position as a successful comedian but have also
contributed significantly to his financial success.
AY’s estimated net worth is in the region of $6 million, largely due to his successful comedy career, acting roles, brand endorsements, and entrepreneurial ventures. In addition to his income from performances and endorsements, AY owns a production company and has ventured into the real estate business. AY has 13 million followers on Instagram.
9. Yemi Alade ($5 million)
Yemi Alade is a Nigerian singer, songwriter, and performer who gained prominence after winning the Peak Talent Show in 2009. Her rise to fame continued with the release of her hit single “Johnny” in 2013, which became a chart-topping success across Africa. While Yemi Alade has a notable presence on Instagram, her initial breakthrough can be attributed to her
musical talent and captivating performances.
On Instagram, Yemi Alade shares updates on her music career, performances, and personal life. Her content often includes vibrant photos, music videos, and promotional material for her latest releases. Yemi Alade’s niche revolves around Afro-pop and Afrobeat music, and she uses her platform to showcase her unique style and energetic stage presence.
Yemi Alade has collaborated with several brands and secured major endorsements throughout her career. She has partnered with companies in the fashion, beauty, and telecommunications industries. These collaborations have not only elevated her brand but have also contributed to her financial success.
Yemi Alade’s net worth is around $5 million and she is considered one of the wealthiest female musicians in Nigeria. Yemi Alade has 17.5 million followers on Instagram.
10. Ini Edo ($4.5 million)
Ini Edo is a Nigerian actress and producer who gained popularity and success in Nollywood. While she has a strong presence on Instagram, her rise to fame primarily stems from her outstanding performances in Nollywood movies. Ini Edo’s career took off in the early 2000s when she starred in the film “World Apart.” Since then, she has appeared in numerous successful movies, earning critical acclaim and a massive fan following.
On Instagram, Ini Edo has leveraged her fame to amass a significant following. She regularly
shares updates about her personal life, including fashion, beauty, and travel. She also provides glimpses into her movie projects and behind-the-scenes moments. Her niche on Instagram revolves around fashion and lifestyle, often showcasing her impeccable sense of style and promoting various brands she collaborates with.
Ini Edo has collaborated with several well-known brands and has secured major endorsements throughout her career. She has been associated with brands like Globacom, Noble Hair, and Slim Tea Nigeria. These endorsements not only contribute to her net worth but also solidify her status as a prominent influencer in the Nigerian entertainment industry.
Ini Edo is considered one of the wealthiest actresses in Nollywood with an estimated net worth of around $4.5 million. Her income streams come from acting fees, production ventures, endorsements, and her social media presence. Additionally, she owns a luxury apartment complex and is involved in real estate investments, further adding to her wealth. Ini Edo has 13.6 million followers on Instagram.
In conclusion, Nigerian Instagram influencers have made significant progress in the world of social media. Their significant rise to fame and money indicates that it’s not only essential to establish oneself on social media in this digital age but it’s also possible to make a respectable career out of it.
With the increasing embrace of social media by brands, there is room for influencers to build their brand, partner with big names to monetize their social media, and rake in good money. Davido, Wizkid, Don Jazzy, Burna Boy, Tiwa Savage, Funke Akindele, Mercy Johnson, AY, Yemi Alade, and Ini Edo, are some of the Nigerian stars who have made significant strides on Instagram and are reaping from it. Hopefully, this list will continue to grow as social media continues to evolve.
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