Do want to become a social media manager in Nigeria and you do not know how? You do not know the step-by-step guide and other things it entails to become a social media manager? Do you want to know much you should charge as a social media manager in Nigeria? How and where you can meet companies or organizations that need your service?
Read this article to the end. In this article, I am going to be answering everything you need to know about becoming a social media manager in Nigeria.
Table of Contents
- Who is a Social Media Manager?
- Social Media Influencer & Social Media Manager: Difference
- Skills of a Social Media Manager
- Social Media Manager Job description
- Social Media Manager Salary in Nigeria
- Social Media Manager Jobs in Nigeria
- How to Become a Social Media Manager in Nigeria
Who is a Social Media Manager?
A social media manager is a professional individual that manages the social media accounts of organization, companies, politicians, and celebrities. A social media manager’s job is to update posts, respond to comments or complaints, increase the followership of clients’ social media accounts, and more. Basically, as a social media manager, you manage your clients’ social media accounts like they never left even though they do not have the time.
Social Media Influencer & Social Media Manager: Difference
There is a huge difference between a social media influencer and a social media manager. As a social media influencer, you work for yourself. You are the owner of the social media accounts and the followers. However, as a social media manager, you do not work for yourself. You work for someone or an organization by managing their social media accounts.
As a social media manager, you get paid for managing clients’ social media accounts. As a Social Media Influencer, you get paid by running promotions and adverts for individuals and organizations on your social media accounts.
Skills of a Social Media Manager
There are different skills you need to possess as a social media manager. Some of these are:
A. Social Media Skill
The first skill you need to possess as a social media manager is good social media skills. Since social media is your office and you will be working there most of the time you need to know how to operate it. You need to know how to increase your clients’ followers, apply hashtags, and more. You need to be techy needless to say.
B. Customers Relations Skill
Another skill you need to possess as a social media manager in Nigeria is customer relations skills. Customer relations skill is the ability to relate to different customers and grant their requests or listen to their complaints. Although there’s no qualification for this skill organization, individuals will employ you if they noticed that there are no complaints from your past clients.
C. Graphics Designing Skill
Another skill you need to possess alongside your social media managing skill is graphic designing skill. Yes, if you are good at graphic designing this will add to your resume as social media manager.
D. Social Media Analytics Skill
Can you look at any social media analytics and be able interpret them? You can look at Instagram analytics or Twitter analytics and interpret it meaning to clients you can become highly recommended to people.
If you cannot interpret social media analytics as a social media manager you will need to learn how as this goes a long way in adding to your qualifications.
E. Content Marketing Skill
Content marketing is when you share or create content for a particular audience to get a particular outcome. This outcome could be to generate rumors, increase followers, and more. As a social media manager in Nigeria, you have to be good at content marketing.
Social Media Manager Job description
The role also known as the job description of a social media manager is not much. I will be sharing them below shows that you can be able to identify them as a social media manager. These are:
A. Maintaining your Clients Brand
There is a brand your client has and is trying to present to his or her followers. You need to be able to identify with this brand and be able to communicate this to it followers. You can identify the brand of your clients by looking at the past post and status updates. You can also understand your clients’ brand by asking them what they want you to share on social media.
B. Creating New Posts
Another job description of a social media manager is to create new posts. You have to create posts of each of your clients’ social media handles. The post or topics you create on these social media handles can strictly be given to you or you can create the ideas yourself as long as it revolves around your client’s brand.
C. Responding to Enquires
Responding to enquiries on behalf of your clients to customers or followers is another social media manager job description. You need to be able to respond to customers that want to know more about your client’s products or services.
D. Monitor Client’s Competition
Monitoring your client’s competition is another job description of the social media manager. You need to be able to always monitor those that are in the same thing business with your client and do things better than they do.
Social Media Manager Salary in Nigeria
The salary of a social media manager varies in Nigeria. It depends on where you get your clients from and whether you earn in dollars or naira. As a social media manager in Nigeria you can earn a salary of ₦30,000 – ₦150,000 monthly managing a client’s social media accounts. How much you earn as a social media manager in Nigeria depends on your bargaining power and how many clients you work for.
Social Media Manager Jobs in Nigeria
There are different platforms you can get social media jobs in Nigeria. Some of these are LinkedIn, Nairaland, Upwork, Fiverr, and Jobberman.
How to Become a Social Media Manager in Nigeria
You can be successful as a social media manager in Nigeria by following these few points.
1. Be Hard Working
If you want to be successful as a social media manager in Nigeria you have to be hard working. You have to be up and doing. This will make your clients know that they are getting the value of the money they pay you.
You need to know that despite your clients have handed over their social media handles to you they still check on the activity of these social media accounts. So you need to keep these handles as busy as you can.
2. Be Flexible in your Work
The best part about being a social media manager is the fact that you can work anywhere and anytime in Nigeria. You can even be outside the country and still continue to manage your clients’ social media accounts.
So as flexibility is an advantage make use of it well. Keep to all the promises you made to your clients. Also, if there’s anything you need to learn to add to your skill learn it. Learning the skill will increase how much you earn.
3. Be able to Communicate
You also have to be able to communicate if you want to be successful as a social media manager in Nigeria. You have to be able to communicate with both your clients and their customers and be able to resolve conflicts between the clients and its competitors and its customers.
Read also: 21 Online Business in Nigeria to Make Money
Being a social media manager in Nigeria is not difficult in fact, it is one of the easiest jobs you can ever do. You just need to be able to stand out from the rest by doing things differently if you really want to make more money than other social media managers.
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