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How to Start Affiliate Marketing on Shopify (Simple Guide)



If you are eager to explore a simple yet effective way of generating income online, you’re in the right place. This guide will walk you through the basic steps of starting your affiliate marketing journey on the Shopify platform. Join us as we break down the process into simple terms, helping you set sail on your affiliate marketing adventure with confidence.

How to Start Affiliate Marketing on Shopify

Starting affiliate marketing on Shopify involves several steps to help you earn commissions by promoting products. Here’s how to get started:

1. Set Up your Shopify store

Starting your affiliate marketing journey on Shopify begins with setting up your Shopify store. Did you know that Shopify powers over 1.7 million businesses globally as of 2021? After creating your store, select a niche that resonates with you and aligns with market trends.

Your niche should be something you’re genuinely interested in and knowledgeable about. This step is vital as it gives your store a clear direction. With your niche in mind, design your store by selecting an appropriate design theme. This is like decorating your shop to entice customers.

Furthermore, furnish your store with relevant and captivating content tailored to your chosen niche. For the record, if you strictly want to go into promoting other people’s products as an affiliate marketer on Shopify, you do not need this part, consider the next step as your first step.

2. Choose a Product You Want to Promote

An important step in starting your affiliate journey on Shopify is selecting the right affiliate products to promote. It’s important to choose products that match what the store is all about. This means they should be similar to the things you are talking about.

In addition, make sure these products are something your audience on Shopify would love. This is likely to give you more clicks, buy, and help to earn affiliate rewards. So, when you are choosing your affiliate products, think like a matchmaker pairing up what you love and what your audience wants.

3. Join Affiliate Programs on Shopify

When you want to start promoting products on your Shopify store and earn money through affiliate marketing, you need to team up with companies that sell those products. Find companies on Shopify that will pay you a commission, for each sale you help them make.

However, It’s also good if they provide you with things like pictures and tools to help you tell people about their products. This makes it easier for you to spread the word about their product or services on Shopify and earn money when people buy things using your special links.

So, pick companies that have the right products and treat you well as an affiliate partner.

4. Create Affiliate Links

Creating affiliate links is another step you have to take in your Shopify affiliate marketing journey. After gaining approval from the affiliate programs, you have to generate distinct affiliate links tailored to the products you intend to promote on Shopify.

But if you want to promote other people’s products as an affiliate marketer on the platform then these links will be given to you by your affiliate company. However, these specialized links play an important role as they enable precise tracking of sales originating from your marketing efforts.

When a user clicks on your affiliate link on Shopify and makes a purchase, the tracking mechanism embedded within the link records the transaction. So, this not only monitors the conversion but also attributes the sale to your efforts.

5. Integrate your Links

According to a study by ShareASale, well-placed affiliate links within contextually relevant content can lead to a 30% higher click-through rate. This is a rare fact for you to integrate your links to your content on Shopify. In addition, these links serve as the bridge between your content and the products you are promoting.

By strategically placing them within your Shopify store’s content, such as on product pages, blog posts, and banners, you provide your audience with direct access to the affiliate products.

6. Create High-quality Content

Creating compelling content is vital for successful affiliate marketing on Shopify. To generate interest and trust, craft engaging blog posts, videos, tutorials, and reviews centered around your chosen affiliate products. However, thorough research will help you emphasize the products’ benefits and target the right audience.

By addressing their pains and showcasing solutions through your content, you will build credibility, enhance trust, and maximize your chances of driving conversions and earning affiliate commissions on Shopify

7 Promote your Content

To effectively promote your content as part of your affiliate marketing strategy on Shopify, use various channels like social media and email marketing. Share engaging blog posts, videos, and reviews on platforms such as Instagram, Facebook, and Twitter, connecting your Shopify affiliate link to these platforms.

Also, you can collaborate with niche influencers and employ relevant hashtags for wider reach. For a more substantial impact, consider paid advertising through platforms like Facebook Ads or Google Ads. Consistent engagement and strategic dissemination of your Shopify affiliate links are essential for successful content promotion.

8. Monitor your Shopify Affiliate Links

To effectively gauge the progress of your affiliate marketing endeavors on Shopify, use tracking tools offered by affiliate programs or third-party solutions. Monitor crucial metrics like clicks, conversions, and earned commissions.

By consistently analyzing these metrics, you can gain insights into the effectiveness of your campaigns and identify areas you want to improve on. This data-driven approach enables you to make informed decisions and optimize your strategies accordingly, ensuring that your efforts align with your goals and yield the desired results on Shopify.

9. Adjust and Improve your Affiliate Links

Continuously assess the performance of your campaigns to identify successful elements and areas that require enhancement. You can do this by Regularly checking how well your campaigns are doing. If something is not working, figure out why and make it better.

Use what you learn to improve your plan and do even better next time. This helps you get more out of your affiliate marketing strategy on Shopify.

10. Follow the Rules and Regulations on Shopify

When you’re doing affiliate marketing on Shopify, make sure you follow the rules and do the right thing. This means you should tell your audience that you might get paid if they buy something through your links. It is all about being honest and building trust with the people who follow you.

However, you can do this by mentioning in your posts or videos that you might earn money from the products you recommend. You can also create a page on your website where you explain how affiliate marketing works for you. Remember to learn about the rules on Shopify, so you know what you need to do.

Being truthful about your affiliations helps you stay trustworthy and keeps your affiliate marketing on the right track.


To sum it up, starting affiliate marketing on Shopify can be really good. Just remember to pick products that match your niche, create helpful content, and be honest with your audience about your affiliations. It might take time, but if you keep learning and trying, you could do well.

By doing all this, you can earn money while sharing things you like with others. So, stay patient, keep learning, and you could make your affiliate marketing on Shopify work out nicely.


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Ralph Bamigboye is an Accountant. He is the owner of, and Finance Naija YouTube Channel. He has helped many individuals to start their businesses and make money online. How can he help you?

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