How to Start Affiliate Marketing on Jumia (2023)

Affiliate Marketing on Jumia
Make Money on Jumia

Are you eager to dive into the exciting world of affiliate marketing but don’t know where to start? You’re in the right place! Affiliate marketing on Jumia, one of Africa’s leading e-commerce platforms, is a fantastic way to earn passive income and turn your passion for online shopping into a profitable venture.

In this beginner’s guide, I’ll walk you through the basics of affiliate marketing, show you how to get started on Jumia, and provide you with practical tips to set you on the path to success. So, if you’re ready to embark on your affiliate marketing journey, let’s get started!

Benefits to Get as a Jumia Affiliate

As a Jumia affiliate, you’re in for a world of benefits that make this journey exciting and rewarding. Here are five fantastic perks awaiting you:

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1. Earn Commissions: The more you promote Jumia products, the more you can earn. You’ll receive commissions for every sale made through your affiliate links.

2. No Product Ownership: Forget about inventory or shipping hassles. As an affiliate, you won’t handle products directly; your role is to guide potential customers to Jumia’s vast selection.

3. Flexibility: Affiliate marketing lets you work on your terms. Whether you’re a student, stay-at-home parent, or full-time professional, you can do it at your own pace.

4. Access to Marketing Tools: Jumia provides you with marketing materials and tracking tools to help you optimize your promotions and monitor your success.

5. Unlimited Potential: With millions of potential customers in Africa, your earning potential is limitless. The more effort you put into promoting products, the more you can potentially earn.

How to Start Affiliate Marketing on Jumia

Below is a step-by-step guide on how to get started on affiliate marketing with Jumia:

1. Decide on a Niche

The first exciting step in your journey into affiliate marketing on Jumia is deciding on a niche. A niche is like your specialty or focus area, and choosing the right one is super important. Think about your passions and interests. What topics get you excited? It could be fashion, tech gadgets, home decor, or even gardening! Your niche is what you’ll be sharing with your audience, so it’s essential to pick something you genuinely enjoy.

Once you’ve got your niche in mind, think about your potential audience. Who are they? What do they like? What problems can you help them solve within your chosen niche? The more you understand your audience, the better you can create content and recommend products that truly resonate with them. Remember, affiliate marketing is not just about selling stuff; it’s about offering valuable solutions and recommendations to your readers.

2. Sign Up for the Jumia Affiliate Program

Now that you’ve got your niche, it’s time to sign up for the Jumia Affiliate Program. This is where the magic happens! Visit the Jumia affiliate website and look for the “Join Now” or “Sign Up” button. Click on it to start the registration process. You’ll need to provide some basic information, such as your name, email address, and website URL (if you have one). Don’t worry if you’re just starting and don’t have a website yet; you can still sign up.

After you’ve filled in your details, wait for approval from Jumia’s affiliate team. They will review your application, and once you’re accepted, you’ll gain access to your very own affiliate dashboard. This dashboard is like your affiliate command center. It’s where you can find special affiliate links, track your commissions, and access marketing materials provided by Jumia. You’re all set to start sharing products you love with your audience. Exciting, right?

3. Research and Select Products

Before diving into affiliate marketing on Jumia, it’s crucial to research and select the right products to promote. Start by considering your own interests and expertise. What topics or categories are you passionate about or knowledgeable in? This can be a great starting point for selecting products that align with your niche. Next, explore Jumia’s wide range of products and categories.

Look for items that have a good demand and are relevant to your audience. Pay attention to customer reviews and ratings to ensure you’re recommending quality products. Remember, the key is to choose products that genuinely benefit your audience and align with your blog’s theme. By doing this, you’ll build trust with your readers, and they’ll be more likely to click on your affiliate links.

4. Generate Affiliate Links

Once you’ve selected the products you want to promote, it’s time to generate affiliate links. Jumia’s affiliate program provides you with tools to create these special links that track your referrals and commissions. After you’ve signed up for the Jumia affiliate program and been approved, log in to your affiliate dashboard. In your dashboard, you’ll usually find an option to generate affiliate links.

Simply paste the regular product URL into the provided field, and the system will generate a unique affiliate link for you. This link is what you’ll use in your content to direct your audience to the Jumia product pages. Make sure to label or organize your affiliate links so you can easily track which products are performing well.

5. Create a Website or Blog

Your journey in affiliate marketing on Jumia takes shape with creating a website or blog. Don’t worry; it’s easier than you might think! You can use user-friendly website builders like WordPress, Wix, or Blogger to set up your online space. Choose a domain name that reflects your niche or interests and is easy to remember. Jumia generally prefers affiliate marketers with their own websites, as it provides a platform to share your recommendations and insights.

Once your website is up and running, select a clean and appealing design that suits your content. Focus on easy navigation so visitors can find what they’re looking for effortlessly. Don’t forget to add an “About Me” page to introduce yourself and build trust with your audience. This website or blog will be your home base for sharing affiliate products and valuable content.

6. Create Quality Content

Quality content is the heart of successful affiliate marketing on Jumia. Your audience visits your site for information, so aim to create content that informs, entertains, or solves a problem. Start with blog posts, product reviews, or “how-to” guides related to your niche. Ensure your writing is clear, concise, and engaging. Remember, you’re not just promoting products; you’re helping your audience make informed decisions.

Incorporate your Jumia affiliate links naturally within your content. When you write a product review or recommend a product, hyperlink it with your affiliate link. Always be honest and transparent about your affiliate partnerships. Authenticity builds trust with your readers. As you create more content, you’ll build a library of valuable resources that can attract organic traffic from search engines like Google. Over time, this content can become a steady source of affiliate income.

7. Drive Traffic to Your Website

Driving traffic to your website is another crucial step. After all, without visitors, there won’t be anyone to click on your affiliate links. Start by creating engaging and informative content that resonates with your target audience. Write blog posts, make videos, or create engaging social media posts that provide value. SEO (Search Engine Optimization) is your ally here – use relevant keywords in your content to improve your website’s visibility on search engines like Google.

Additionally, consider leveraging social media platforms to share your content and interact with your audience. Facebook, Instagram, Twitter, and Pinterest are excellent platforms for promoting your website. Engage with your followers, respond to comments, and build a community around your niche. The more people you can attract to your website, the better your chances of earning affiliate commissions.

8. Promote Your Affiliate Links

Once you’ve got the traffic flowing to your website, it’s time to start promoting your affiliate links effectively. When creating content, seamlessly integrate your Jumia affiliate links into it. For instance, if you’re reviewing a product, include the affiliate link within the product’s name or in the article itself. Be transparent with your audience about your affiliate partnerships to build trust. Furthermore, consider using eye-catching banners or buttons that lead to your affiliate products.

These visual cues can capture your visitors’ attention and encourage them to click. Email marketing is another potent tool – send newsletters or product recommendations to your subscriber list with affiliate links embedded. Regularly update your content, promote seasonal offers, and monitor your affiliate performance to tweak your strategies accordingly.

9. Monitor and Analyze

In the world of affiliate marketing on Jumia, it’s vital to regularly monitor and analyze your efforts. Monitoring means keeping an eye on how your affiliate links are performing. Most affiliate programs, including Jumia’s, provide you with tracking tools and reports. Pay attention to metrics like clicks, conversions, and earnings. These numbers can tell you which products and strategies are working best for you.

Analysis is about understanding why certain things are working and others aren’t. Take time to review your content and marketing channels. Are there particular blog posts or social media posts that are driving more clicks? Are there products that consistently generate higher commissions? By asking these questions and digging into the data, you can fine-tune your approach and make data-driven decisions.

10. Optimize and Scale

Once you’ve gathered insights from monitoring and analysis, it’s time to optimize and scale your affiliate marketing efforts. Optimization involves making improvements based on what you’ve learned. For example, if you’ve discovered that a specific product category is performing well, consider creating more content around that niche.

You can also experiment with different call-to-action phrases or promotional methods to see what resonates most with your audience. Scaling means expanding your affiliate marketing activities to reach a wider audience. This might involve creating more content, diversifying your marketing channels, or even collaborating with other bloggers or influencers in your niche.

Remember, scaling should be gradual and aligned with your resources and capabilities. It’s an exciting phase where you aim to increase your affiliate income by reaching more potential customers while maintaining the quality and authenticity of your content.

Jumia Affiliate Commission Rates

Commission rates determine how much you can earn for promoting products. Listed below are some niches in Jumia and their commission rates:

• Fashion (12%)

• Books and Stationary (10%)

• Sports and Fitness (10%)

• Health and Beauty (10%)

• Kids and Babies (7%)

• Home and Living (7%)

• Automotive and Motorcycles (6%)

• Cameras and Accessories (6%)

• Computing (5%)

• TVs, Audio, and Video (5%)

• Mobiles and Tablets (5%)

• Games and Consoles (4%)

• Default (4%)

Other Ways to Make Money on Jumia

While affiliate marketing is a great way to earn from Jumia, there are other opportunities you can explore to boost your income. Here are five alternatives:

1. Sell Your Own Products: If you have a unique product or handmade crafts, consider opening a Jumia seller account to reach a broader audience.

2. Become a Jumia Vendor: Jumia allows you to become a vendor, offering your products in their marketplace. This can be a lucrative option if you have popular items to sell.

3. Join the Jumia JForce Program: Jumia’s JForce program lets you earn commissions by promoting products through social media and other channels. It’s similar to affiliate marketing but with more control.

4. Participate in Jumia Flash Sales: Keep an eye out for Jumia’s flash sales events. You can purchase discounted items during these events and then resell them at a profit.

5. Offer Services on Jumia Services: If you have a skill or service to offer, like photography, tutoring, or home cleaning, you can list your services on Jumia Services and connect with potential clients. For more information on this check out how to make money selling on Jumia.


In conclusion, starting your affiliate marketing journey on Jumia is an exciting opportunity for beginners to dip their toes into the world of online marketing. By following the steps I’ve outlined in this guide, you can pave the way for a successful affiliate venture.

Remember to choose products you’re passionate about, build a strong online presence, and always prioritize your audience’s needs. With dedication and perseverance, you can turn your passion into profits and embark on a rewarding affiliate marketing adventure with Jumia. So, go ahead, take that first step, and watch your affiliate marketing dreams come to life! Happy marketing!


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Ebuka Echewendu
Ebuka Echewendu

Echewendu Ebuka is a skilled and creative content writer, enriching readers with insightful and compelling content. With a flair for communication and a knack for covering diverse topics, Ebuka's writing captivates and informs audiences.

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