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How to Promote Your Business on X (Twitter) in Nigeria



Promote Business in Nigeria

The number of Nigerians on social media keeps growing by the minute and out of the various social media sites available online, Twitter also known as X is easily one of the most popular among them all. This means that you should have no problem promoting your business on Twitter in Nigeria if you know how to do it right.

In this article, we all walk you through everything that you need to know about promoting your business on Twitter in Nigeria and help make your efforts worthwhile.

How to Promote Your Business on X in Nigeria

Here are steps on to promote your business on Twitter in Nigeria.

1. Customize your Profile Page

This is the first step to promoting your business on X in Nigeria. Twitter for Brands, provides you with a number of options to customize your profile page. The first thing you should do is upload a profile picture and cover photo that represents your business. You can also add a brief description of your business, website, and location.

Be sure to include relevant keywords in your bio so that people can easily find you when they search for those terms.

2. Build your Twitter Following

This is the second step to promoting your business on X in Nigeria. How do I attract followers to my business on Twitter? Is to start following people who might be interested in your product or service. A good way to find these people is to look at who follows similar businesses to yours.

You can also search for industry-specific hashtags and follow the people who use them. Then, add these users to a list of favorites on Twitter so you can easily view their profiles. From there, you will need to create a compelling profile that will entice new followers.

Upload an eye-catching photo, include your location, and link out to your website and other social media platforms where possible.

3. Select Related Hashtags for your Tweets

If you want to get more eyes on your tweets and expand your reach, then you need to be strategic about the hashtags you use. Do some research and find the most popular, relevant hashtags for your industry. Also, mix up the hashtags you use so you are not always using the same ones.

This will help keep your content fresh and give people more reasons to follow you. The use of hashtags is another best way to promote your business on Twitter in Nigeria. Read our article on the best trending Twitter hashtags in Nigeria to know the best hashtags for you.

4. Get Attention from Potential Customers

The fourth step of how to promote your business on X in Nigeria is to get the attention of potential customers. The best way to do this is by using hashtags. Also, helps to market your business on Twitter. Hashtags are a great way to connect with people who are interested in what you have to offer.

Start off by searching for popular keywords that your target audience might be searching for and use them as hashtags in your tweets. For example, if you sell shoes, then using #fashion, shoes, and designers would all be great hashtags to use. Remember not to spam, only use one or two relevant hashtags per tweet so that they actually make sense and do not sound too forced.

5. Identify and Engage Marketers and Influencers

Marketers and influencers on Twitter are always looking for new content to share with their followers. If you can get your business in front of them, they will be more likely to share it with their audience. To do this, make sure you are using relevant hashtags and keywords so that they can find you easily.

You can also try reaching out to them directly and asking them to promote your business.

6. Implement Twitter Cards on your Website

Twitter cards are a great way to promote your business content on Twitter in Nigeria. They allow you to attach rich media to your tweets, which can help your tweet stand out in the timeline. Plus, Twitter cards can drive traffic back to your website or blog.

For example, when someone clicks on one of your Twitter cards from their phone and they are not logged into Twitter, they will be prompted to log in with their username and password. Once they have logged in, they will see a preview of the content that is linked to that card.

7. Use Twitter Custom Audiences

Twitter Custom Audiences can also help you to promote your business on Twitter in Nigeria. Twitter’s custom audience is a powerful tool that allows you to target specific groups of people with your ads. You can create a custom audience by uploading a list of email addresses, phone numbers, or Twitter IDs.

Once you have created a custom audience, you can target them with specific ads or promotions. To get the most out of Twitter’s Custom Audiences, it is important to segment your audience and create targeted ad campaigns. Segmenting your audience means creating different targeting criteria for different types of users.

The main difference between creating an audience for each user type is in the campaign objective.

For example, if you wanted to target fans who had been inactive on Twitter for over 6 months, then you would choose re-engagement as the campaign objective when setting up a new campaign.

8. Optimize your Content

Twitter content strategy is another step on how to promote your business on Twitter in Nigeria and if you want to make sure that your content is optimized for both search engines and social media. This means using keywords and hashtags that people are actually searching for.

You also want to make sure that your content is engaging and visually appealing. If you can, offer a video or photo along with the post. Be sure to mention relevant industry events or news in your posts as well, so people can see what you’re up to. If you have a blog, link back to it on social media as well!

9. Share Positive Press Coverage

As a business owner, you should be regularly monitoring what is being said about your company online. Google Alerts is a free tool that allows you to do this. Any time your company is mentioned online, you will receive an email notification. You can then respond accordingly.

If the news is positive, thank the person for the compliment and share it with others. If the news is not so good, engage in dialogue with the person and try to get their input on how you might improve.


Twitter is a powerful platform that can help you reach new customers and grow your business in Nigeria. But if you are not using it effectively, you are not getting the most out of it. That is why we have compiled these steps to help you promote your business on Twitter in Nigeria in 2024. So go ahead and get started today.


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Ralph Bamigboye is an Accountant. He is the owner of, and Finance Naija YouTube Channel. He has helped many individuals to start their businesses and make money online. How can he help you?

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