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Is Blogging Profitable in Nigeria? See Answer Now



Is Blogging Profitable in Nigeria

Is blogging profitable in Nigeria? How can I start a blog in Nigeria and make money online? If these are the questions running through your mind, then keep reading to find out the answer in this guide. Initially, many individuals wished to be heard and known through blogging. However, they also want to earn some big cash by blogging.

They would go ahead to sign up for a free blogging account either on WordPress.com or Google’s own Blogspot and start writing posts. They wrote about their life experiences, hobbies, goals, or how the economy mistreats them. That was how many of today’s popular bloggers started their blogs in Nigeria before they found their own voice.

Things no longer work like that now, as blogging has significantly reformed over the years. In truth, it used to be so easy to get blog traffic to a free blogging account and monetize it via Google AdSense. But now, no one has ever thought of creating a free blog account and then hoping to become the next online millionaire.

In this guide, we will answer your question, “is blogging profitable in Nigeria?” We will also analyze what you need to do to set up a functioning and profitable blog.

Is Blogging Profitable in Nigeria?

There are a lot of people who are frustrated with their jobs and want to venture into blogging, whether as a full-time or side hustle. However, they are not confident whether the risk will pay off well. Blogging jobs are indeed profitable, but everyone has to take risks.

There are so many successful individual bloggers in Nigeria who own popular websites, like Nairaland, Naijaloaded, BellaNaija, and Linda Ikeji. These popular bloggers earn ₦50 million and above a month. However, you should be aware that there is no guarantee you will succeed in blogging if others succeed. There are a lot of factors that help build a successful blogging career.

For a blog job to be profitable, it is important to be in the right category, getting thousands of views a month and earning more than ₦75,000 per month. Popular bloggers whose blogs get over 2 million page views a month and generate nothing less than ₦500,000 are considered successful bloggers.

For a blogging business to be profitable, it must be able to make more than or equal to the amount your full-time job would generate. However, a lot of things have changed, and it no longer looks the same way it used to, as there are now lots of blogging techniques that do not work for bloggers anymore.

Those previous blogging tactics have made blogging less profitable for anybody who takes from and makes use of them in their blogging career.

There are some trusted blogging tips you need to follow to create a profitable blog and become an earning blogger, which are:

  • Choosing the correct blogging niche.
  • Working on the correct keywords.
  • Understanding the ins and outs of SEO content writing.
  • Using the best monetization tactics.
  • Working with the correct mindset.

Many are lucky to have skipped some of these tips above and still make it in blogging. This doesn’t mean you would be lucky, too, if you tried it. As a beginner blogger who wishes to have a profitable career, work with these tips.

What Makes Blogging Profitable in Nigeria?

Blogging is profitable in Nigeria if you follow the right steps and use the right blogging strategies as earlier mentioned above.

1. Choose the Right Blogging Niche

Choosing the right niche is the most important and first step in building a successful blogging business online. If you choose the wrong niche to blog about, then everything that follows after this will look like pouring water into a basket. Ensure you blog about a niche that links your interests, likes, skills, and experience.

2. Work on the correct keywords

Bear in mind that you can’t write about a blog topic from your head, publish it, and then hope that people find it useful. This is a costly low-level blogging mistake people make and then they complain that blogging does not work at all. This is because what they write does not relate to what people search for in search engines. Learn more about keywords and keyword research to help your new blog grow.

3. Understand SEO content writing

SEO content writing is a tricky subject that weakens the resolve of many aspiring bloggers, which initially is not supposed to be a resolve weaker. When you know the basics of SEO content writing, it is sufficient for you to begin earning money from your blog account.

If you think this might be too complex for you to handle, hire experts and experienced SEO content writers to work on your blog.

4. Use the best monetization method

Even though there are several ways you can make money through blogging which will be discussed in a subsequent session, choose the best and easiest depending on your niche.

5. Working with the correct mindset

The right mindset has constantly been the key to huge business success. Even if not in all businesses, however, it is for every online business. When you have the right business, succeeding with blogging won’t be a hard nut to crack.

How do Nigerian Bloggers make money?

As earlier said, you can become a successful blogger in Nigeria if you use the right monetization method. Many successful Nigerian bloggers earn money through Google AdSense, sponsored articles and banners, affiliate marketing, information marketing, and selling e-commerce products.

How Much Can I Make From blogging in Nigeria?

The amount of money you make on your blog depends on how you can monetize your blog traffic and the traffic your blog can generate.

Since 87% of Nigerian bloggers make money through AdSense, here is the list of the amount of money they earn.

  • 50,000 clicks a month is $500
  • 100,000 clicks a month is $1000
  • 300,000 clicks a month is $3000
  • 500,000 clicks a month is $5000

What are the Best Niches for Nigerian Bloggers?

The most lucrative niches for Nigerian bloggers to write in are:

  • Business
  • Education
  • Entertainment
  • Health
  • Insurance
  • Jobs
  • Loans
  • Make Money Online
  • Scholarship
  • Sports
  • Travel

These niches mentioned above have higher CPC (Cost Per Click) for AdSense.

How Do I Make My Blog Popular?

To make your blog popular and attract enough traffic, make sure you post articles consistently, at least once daily. The blog posts must be plagiarism free, unique, and lengthy enough to get a higher rank on Google. Also, ensure to choose the lucrative niches mentioned above and always make sure your write-ups contain the correct keywords.

You can also make your blog popular when you drive traffic via social media, share your write-ups on social media, and avoid copying other people’s articles

Where to Buy Your Domain Name and Hosting Space in Nigeria?

There are lots of companies that provide hosting for Nigerian blogs, some of which are:

  • Namecheap
  • QServers
  • DomainKing
  • Harmonweb
  • Whogohost
  • Bluehost

The cost of hosting is as low as ₦5,000 a year and high depending on your subscription.


Blogging is lucrative in Nigeria. However, this depends on your niches, traffic, and monetization you apply in your blog. This is because blogging is an online writing job that involves using the right keywords, monetization tactics, and other carefully selected methods.

One wrong turn can frustrate your efforts and passion for blogging. We hope to see you on the profitable side of blogging.


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Ralph Bamigboye is an Accountant. He is the owner of TheInfoWorth.com, NetWorthVerse.com and Finance Naija YouTube Channel. He has helped many individuals to start their businesses and make money online. How can he help you?

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