Are you thinking of starting a blog? You want to start a professional blog and you are thinking how much you can really make from it?
Or you just want to know generally how much Nigerian bloggers especially the popular ones make from their blogs. Read this article to end. In this article, I will be exposing to you different ways or methods bloggers in Nigeria earn money.
But before I begin it is important for you to know that creating a professional blog is not easy. I am speaking from experience so I will not hide anything from you.
It is not as easy as many people think. It is not easy thinking of the blog niche you want to go into, knowing whether it is profitable, how you can come up with posts ideas, how you can even come up with your first post, and more.
But many bloggers do make it seem easy with the way they talk about their blogs and how much they make from it. Many of them are probably lying just to impress you to make a decision when you are not quite ready to put in the hard work.
Just in case you do not know blogging is a lifelong carrier and it evolves every day. It demands dedication, patience and consistency before you can start starting making a regular income from it.
Another thing I hear many bloggers say when they are trying to impress their wannabe bloggers are that there is a certain blogging niche that is more profitable.
This is not true. In fact, this has made many wanna-be bloggers back out when they notice that the niche they were forced to choose is not lucrative or when they keep having writer’s block due to the unfamiliar blogging niche chosen.
So I will say this, do not allow anyone to confuse you. Go with any niche that pleases you or you can even go with a multi-niche blog. I have bloggers who own education blogs that are cashing out regularly and I have to know bloggers who own tech blogs that are also making good money from their blogs.
Just do your due diligence and go for what works for you, evolve, grow your traffic and start making money from your blog. Just in case you do not know what traffic means blog traffic simply means the number of people that visit your blog at a certain period.
This could be daily, weekly, monthly, or even yearly. How much most Nigerians make on their blogs depends on how much blog traffic they have and the average time people spend on their blog.
So as Nigerian bloggers there are different ways or methods both popular bloggers and non-popular bloggers use to make money. Learn these methods so that when you start your blog or when you get your blog traffic to a sizeable number you too can make money using these legit options.
Here are the top ways bloggers in Nigeria make money from their blogs today.
1. Google Adsense
Google AdSense is a program run by Google through which website publishers can make money through automatic ads placement. This is one of the major ways bloggers in Nigeria make passive income from their blogs.
However, to qualify for the Google Adsense program you must have substantial traffic coming to your blog. This traffic depends on so many factors.
Many bloggers try to explain the terms and conditions at which you can be qualified for the Google AdSense program but the truth is many new bloggers are now discovering that even after they have met up with these known requirements they still do not qualify.
This is because Google looks at other things bloggers do not pay attention to. However, if you are declined you can reapply many times.
Google Adsense only pays you when you have reached the payment threshold of $100. This means that if you meet the payment threshold of $100 before the 20th – 24th of each month you will be paid via transfer into your naira account or domiciliary account.
If you do not meet up with the payment threshold before that specified date your balance will be carried over to the next month or the month after the next month till you get to the threshold.
As a blogger, there is no limit to how much you can make from blogging. In fact, as your traffic increases, you will be making more money. I have seen bloggers make as much as $400 and more just from Google AdSense.
There is one major thing you need to do if you really want to make good money from Google Adsense. The first thing you need to do is make sure your Google adsense account is connected to your domiciliary account instead of your naira account.
This is to make sure you are not paid short. If you connect your Google AdSense to you naira account, the commercial banks will pay you in naira according to the current foreign exchange rate.
Read also: How to Advertise your Business on WhatsApp
2. Sponsored posts
This is another unique way Nigerian bloggers make money from their blogs. Sponsored posts are also known as promoted posts. It is a paid advertisement in form of a blog post to promote goods and services.
All sponsored posts or promoted posts do have a call-to-action (CTA) at the end. This CTA is to convince the readers of the blog to buy that product or service.
As a blogger, you can be paid in dollars or naira for sponsored posts. The kind of money you are paid depends a lot on whether to person or organization is in Nigeria or abroad.
As a blogger, you can be paid $30 – $150 for a sponsored post. How much you are paid is not fixed as it depends on so many factors. It depends on the kind of blog you have, how much traffic visit the blog at a particular period, and how much you can be able to bargain.
Many Nigerian bloggers get paid for sponsored posts through PayPal especially if the person or organization that wants to post on your blog is not in Nigerian.
If you are a new blogger it is going to take a while before you can start making money from your blog through sponsored posts.
3. Place Custom ads
Bloggers in Nigeria also earn money from their blogs through custom ads. The custom advertisement also means customized advertisement.
A customized ad is when someone or an organization pays you to place ads on a specific place on your website. This could be at the top, bottom, or sidebar.
To place a custom ad on your blog you need a poster or flyer. How much you charge for custom ads depends on the size of the custom ad, the traffic your blog attracts, and how long the ads will be displayed on your blog.
Using custom ads as a means of making money as a blogger is more popular than sponsored posts.
4. Selling Products or Merch
Do you have a product or merchandise that you can sell on your blog? You have not just the traffic but also loyal readers that are willing to patronize you?
You can sell products and make money as a blogger in Nigeria. This method of making money as a blogger is common among fashion bloggers and food bloggers.
To make a good amount of money from selling products or merchandise on your blog you have to have loyal readers. Most times the traffic does not matter no matter how much what matters is how you are able to convert this traffic into loyal readers.
How much you earn from the sales of products or merchandise also depends on what you are selling.
5. Affiliate Marketing
In case you have not heard of affiliate marketing or you do not know what it means affiliate marketing simply means a marketing agreement by which an online retailer pays commission to an external website or blog for traffic or sales it generated from its referrals.
As a blogger, you can make money from affiliate marketing by registering with different affiliate programs in Nigeria or outside Nigeria promoting their good or services on your blog by dropping links.
When these links are clicked and the reader buys the product you will be paid a commission. Most affiliate programs have a threshold and you can only withdraw how much you have made when you get to it or pass it.
The most popular affiliate programs for Nigerian bloggers are Amazon Affiliate Program, Jumia Affiliate Program, and Konga Affiliate Program.
You can be paid in naira or dollars. It depends on the affiliate program and which currency they pay in.
6. Sell Digital Products
The selling of digital products is another common way Nigerian bloggers make money online. The most common kind of digital products I have seen many Nigerian bloggers sell are ebooks.
Since information is gold in Nigeria many bloggers are now going into ebook business to make money from their information.
How much you can make from the sales of ebooks from your blog depends on the kind of ebooks you write, the quality of the contents on your blog, and the loyal readers you have.
The sale of ebooks is common among relationship bloggers and business bloggers because they always have valuable information that people need.
7. Offer Courses
Although this is very rare there are some Nigerian bloggers that make money from their blogs by offering courses to their readers. Many of these blogs are not really blogs but websites.
Examples of bloggers that make money offering courses on their websites are the popular digital marketing agencies in Nigeria.
They use blog posts to attract readers from Google search engine and they offer courses to their readers as time goes by to make money. However, it takes serious branding to make your blog or Website look professional that you can offer courses to your readers.
8. Offer Consulting or Advice
Offering consulting or professional advice is another way you can make money as a blogger. If you have a blog where you share professional ideas or solutions to rare problems you can make money giving advice to your readers.
This advice could be given via email, phone calls, or even through video calls. How much you make from consulting as a blogger depends on the kind of readers your blog attracts.
It also depends on how much you want to charge. Consulting is a common way business bloggers or relationship bloggers make money.
Read also: How to Start Digital Marketing in Nigeria
9. Ask for Donations
There are blogs in Nigeria that strictly make their income from donations of their readers. These donations could come in form of money or Bitcoin that is paid into an account.
How much you earn from donations or contributions depends on so many factors but it majorly depends on the kind of readers your blog attracts.
Lastly, Nigerian bloggers earn money through the sales of backlinks. There are other micro blogs that need backlinks from your blog to be recognized by traffic and Google.
You can get paid when these micro blogs pay you to backlink them in your blog post.
There are other ways you can make money as a blogger residing in Nigeria. Some of these are through brand partnerships and the likes.
You can make good money (thousands of Naira) monthly from blogging however; to make millions it takes serious effort and persistence.
That’s all in this article. As usual, let me know if I missed any part of this article. Also, let me know if there are topics you want me to write about on the blog or talk about on our YouTube Channel or maybe our podcast.