Information Marketing in Nigeria: How to Start & Make Millions

Information Marketing in Nigeria

Are you thinking of starting an information marketing business in Nigeria? You want to know whether it is a lucrative business in Nigeria or not?

This is an extensive article on how you can start this business and be successful.

I really wished I started information marketing business in Nigeria very early in life. I’ll have been counting millions by now and be smiling to the bank but unfortunately, this is not so yet.

I’m a very intelligent man and I read a lot. I read almost anything I see as long as there’s something to learn.

Even before the world of the internet came and swept me off my feet, I read storybooks, magazines, and newspapers. I asked a lot of questions (and I still do till now). My personality also played a huge roll in this superpower I had.

I remember back then when I was just a boy; I preferred staying at home and reading my butt off than going out with mum. In fact, at some point, she literally had to force me out to feel the world around me but I just loved the comfort of my room (our apartment).

Did I tell you about the fact that I was the only child? Yes, I’m the only child of my parent this also contributed to my journey about how information marketing stated in my life.

You might be reading this blog post and be wondering if I’m still on point. Yes, I am. We are still on track. Don’t get it twisted. I just want to give you a sneak peek of how the journey began with me and possibly share some of the mistakes I made.

Hopefully, you can learn from it.

Moving on!

As I was saying, so many things that surrounded my back then turned me to a walking library.  Being able to converse with adults became one of the easiest things I could do as I could understand their points, questions, and suggest possible solutions or answers (advice) without knowing.

Read Also: Bookshop Business in Nigeria: How to Start and Make Money

My Journey into Information Marketing

But before I go into how my journey started. Let’s quickly dive into the meaning of information marketing business.

What is Information Marketing?

According to DIGITALPROSPERITY.COM – Information marketing is the process of creating, promoting, and selling digital products that help to solve a common problem within a specific niche or topic.

For example, AkinAlabi – who provides solutions to the corporate business world by writing books. Akin Alabi according to Wikipedia started building wealth from information business before he began NairaBET.

But according to – Information marketing is simply the selling of information or ideas to those that need it and the main aim of information marketing is to solve a problem in a niche or sector.

Now let’s move on to how I started…

The first person I gave a piece of advice was my mum and I think I was about 15 years old then when I did this. Although later told me the advice I gave her worked then but I never counted it as a big deal.

Since then, I’ve counseled people on relationships (married and single) even though I was not married and I have also counseled people in the business and corporate sector [without knowing]. It was only those that came back with a “thank you, your counsel worked” that encouraged me.

The step 2 journey started when I realized that there’s more I could offer, more than I could do. I mean my mum enjoyed most of my business ideas but come on she’s not the only one in the world that needs my counsel. So my zeal skyrocketed when I realized this.

And in 2016 I birthed TheInfoWorth.

If you’re a regular reader of this blog you’ll have realized by now that it is devoted to men but somehow some of the contents I share here are still read by women. This was happening secretly and I didn’t know.

Even my Google analytics was not showing this. It only showed continents, countries, and the amount of traffic I receive on the blog until some of my lady friends told me they actually read and follow the blog.

From then till now I’ve made a few boxes from information marketing here in Nigeria but I feel I’m not there yet as I’m just scratching the surface.

Read Also: Service Rendering Business in Nigeria that Yields Millions

Why Start Information Marketing Business?

Here are the reasons information marketing is a profitable business in Nigeria.

A. It’s less competitive

Yes, Asides from the well-known minds in the business like Efe ImirenSunny Obazu OjeagbaseAkin Alabi, and few others. You don’t have competition (especially if you’re unique and you sell something totally different from the others.

B. People do not Read

Yes, asides from the fact that it is less competitive here in Nigeria another reason is that people don’t read or let me just say – most people don’t read.

Every day I still people who ask me lame questions upon the fact that they have internet and Google on their phones.

And since you’re able to dig well enough for answers, you can sell your information at any price you prefer.

C. People want to learn

And I mean this. There are people who really want to learn especially if they know what they are looking for and what it’s worth. These people are your customers and they are waiting for you to share what you know with them in exchange for money.

Qualifications to Start Information Marketing

Below are the qualifications when it comes to starting information marketing in Nigeria.

A. You can teach, advise or counsel

I usually say there’s a difference in knowing and having the ability to teach very well (that people understand easily).

The first thing that qualifies you in this business is that you know how to do either of these 3 well – with ease.

B. You’re  a reader (Book Junkie)

Please don’t even go into this business if you don’t like reading. If you read my introduction into this article well you’ll realize I talked about reading a lot. Yes, this is important as a river that is dry cannot give water to a village (if you understand what I mean).

C. You have success on the little

Referring to my introduction again you’ll also remember I talked about receiving testimonies and even stressing the fact that some of these successes birthed the blog TheInfoWorth. So yes, you have to testimonies.

What I call proof.

Now, let’s move to how to start an information marketing business in Nigeria.

How to Start Information Marketing Business in Nigeria

1. Write an E-book

Yes, I decided not to mention the paper book here because the process in doing that takes donkey years (from writing to editing to copyright bla bla bla) but if you can do that also, no problem.

Here you need to write an e-book on a topic no one has touched on or talked about before(the aim of this is to solve a problem and give profound and practicable solutions). This is where research comes into play and hard work because talent is not enough.

Do not just write. Think well! By asking some questions or asking people some questions to know what Nigerians really want to read you can even do a survey too.

Put your heart and soul into this book so that it will sell out. You should read my post on – making money from your talent with 4 steps for more guides on this.

Popular markets/agents that can help you sell your e-book are AmazonKonga, ejuncky, and so on.

Read Also: Ebooks Business in Nigeria: How to Sell Online and Make Money

2. Start Seminar/Workshop Information Business

Like I said earlier, this should also be done with the sole purpose of solving a problem by providing quality information and I wouldn’t suggest you start your seminars/workshops for free just on the basis of you attracting customers.

When you are able to attract a good amount of clients you can now start charging for your services or I’ll suggest you start by asking for a token but then again – this is my suggestion.

You can read my post on – Starting a business in Nigeria with little cost for more guidance on this or you can do more extensive read about this outside the blog.

3. Start a Profitable Niche Blog

Forget all that AdSense crap that other bloggers have told you about, you can still make cool cash from blogging just by counseling people who need your advice on some issues (in your niche) as long as there are many people (traffic) that read need advice on that topic.

Bloggers that are already in this business are Jide the blogger of, and so on

The attention you give to it will determine how fast the blog will grow.

Read Also: How to Start a Lifestyle Blog in Nigeria (Complete Guide)

4. Make Videos/Audio/Podcast

Here it’s about making multimedia materials on how to solve a particular problem too. StephenWithaPH of deep soul still makes big money from the videos/audio/podcast. He also makes money from his live seminars and uses radio medium to sell market these information.


Topics/Niche in Information Marketing Business in Nigeria

Here are 9 topics/niches you should sell if you want to start an information marketing business in Nigeria. These niche/topics sell like no man’s business.

1. How-to (tutorials)

2. Businesses/corporate

3. Cooking tips

4. Make money guide – everyone wants to make more money

5. Exercise tips

6. Yoga – just rising

7. Health tips

8. Design tips

9. Internet marketing


You can make big money from information marketing and even be a millionaire on it if you’re passionate about it. You just need to be sure this is what you want to do and be ready to learn, unlearn, and relearn.

Are there any other points you feel I didn’t mention above?

Please feel free to share with me below and don’t forget to share this blog post with those you feel need help on this or need to know about this business.

That’s all in this article. As usual, let me know if I missed any part of this article. Also, let me know if there are topics you want me to write about on the blog or talk about on our YouTube Channel or maybe our podcast.

Do well by following us on all our social media platforms, listen to our podcast, and subscribe to our YouTube channel. We have awesome content there too. You can also support us by donating a little token for the sustenance of the blog. Check out our copyright terms here.

Finally, share this article with someone you feel might need it.

Image Credit to Photography

About admin

Hi! I'm Ralph Bamigboye! Accountant, Teacher, Writer, and Blogger. I self-funded and started my professional cleaning business in Nigeria. I'm passionate about Nigerian youths (Men in particular) and how they can succeed. How can I make your life better?
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